What you’ll learn
- Define an audience, communication goal and content plan.
- Review on-page SEO and accessibility fundamentals.
- Choose measurement criteria without claiming guaranteed outcomes.
Proposed course content
6 sections · 13 illustrative lesson records
Audience and objectives3 lessons
- Introduction to Digital Marketing, SEO & Content Strategy
Plan useful content, accessible web pages and measurable SEO experiments without promising search rankings or campaign results.
Public introduction · Video not supplied - Define needs and a scoped communication goal
Define needs and a scoped communication goal. Module: Audience and objectives.
Enroll to access · Video not supplied - Distinguish assumptions from audience evidence
Distinguish assumptions from audience evidence. Module: Audience and objectives.
Enroll to access · Video not supplied
Content planning2 lessons
- Organize topic clusters and an editorial calendar
Organize topic clusters and an editorial calendar. Module: Content planning.
Enroll to access · Video not supplied - Write useful, original and accessible material
Write useful, original and accessible material. Module: Content planning.
Enroll to access · Video not supplied
Search fundamentals2 lessons
- Review crawlability, page titles and internal linking
Review crawlability, page titles and internal linking. Module: Search fundamentals.
Enroll to access · Video not supplied - Avoid misleading keyword stuffing and ranking claims
Avoid misleading keyword stuffing and ranking claims. Module: Search fundamentals.
Enroll to access · Video not supplied
Site quality2 lessons
- Inspect mobile usability, accessibility and page structure
Inspect mobile usability, accessibility and page structure. Module: Site quality.
Enroll to access · Video not supplied - Prioritize practical content improvements
Prioritize practical content improvements. Module: Site quality.
Enroll to access · Video not supplied
Measurement and consent2 lessons
- Define meaningful engagement and conversion events
Define meaningful engagement and conversion events. Module: Measurement and consent.
Enroll to access · Video not supplied - Consider analytics consent and data minimization
Consider analytics consent and data minimization. Module: Measurement and consent.
Enroll to access · Video not supplied
Experiment and review2 lessons
- Plan a bounded content comparison with a baseline
Plan a bounded content comparison with a baseline. Module: Experiment and review.
Enroll to access · Video not supplied - Report observations and uncertainty without fabricated results
Report observations and uncertainty without fabricated results. Module: Experiment and review.
Enroll to access · Video not supplied
Requirements
- Basic web browsing and document-editing skills.
- An owned practice site or a local mock site; permission to use any supplied content.
Tools and resources
- A development computer with resources appropriate to the proposed local exercises.
- A document editor, browser inspection tools and an owned or local practice site.
- A spreadsheet and optional authorized analytics or search-inspection tools.
Description
Plan useful content, accessible web pages and measurable SEO experiments without promising search rankings or campaign results.
Who this course is for
Learners planning ethical digital communication for a small organization.
Example practical project
Proposed capstone: a local site audit, four-page content plan and consent-aware measurement specification for an illustrative organization.